Are Vlogs going to replace Blogs by 2020?
In 2004, the Muzimei incident made the Chinese people understand the blog. In 2005, various domestic portal websites joined the blog camp, and thus entered the blogging Spring and Autumn and Warring States era, mainly Sina blog, Sohu blog, China blog network, Tencent blog, blog China and so on.
Isn't the youth of blogs written enough to be complete? One of the most fashionable and showable things of the year after the 80s, writing blogs and focusing on blogs of certain celebrities and cattle. In 2006, NetEase positioned the blog as a “killer” application. After only three years of online launch, NetEase blogs accumulated 90 million registered users.
From 2006 to 2009, it was the most brilliant era of Chinese blogs. In those years, a large number of excellent blogs and bloggers were born in domestic blog websites, such as Han Han. The total reading volume of blogs was over 100 million yuan. Like the Ming Dynasty’s "Ming Dynasty things", "the richest man in the currency circle" Li Xiaolai, step by step chairman Yongping and so on.
By 2010, Chinese blogs can be said to have reached a peak. At that time, the number of domestic bloggers was over 100 million. The total number of netizens in the same period was 457 million, about one in four people using blogs. The outbreak of blogs in that year was no less than the self-media that flocked in recent years.
However, in just two or three years, the usage rate of blogs dropped from 62.1% in 2011 to 19.3%, and the total user size was only 122 million. It has already been reduced to a niche application from the year's red-hot products. Since the media pioneers did not "slightly shake", they not only took traffic but also took high-quality content.
However, since the birth of the blog, it has not found a successful business model, especially in the August 2009 Sina Weibo, the opportunity for blog development is even smaller. It is true that blogs are the product of Web 2.0 and are products of the PC Internet era. In order to extend its life cycle, blogs have to attract attention with vulgar content.
After strengthening network governance and content review, blogs have become the rib of the comprehensive website. It is a pity to eat away from the food. For the blogs that lack the operation and maintenance investment, they only use the machine audit. I am easily on the Sina blog because the article has sensitive content and cannot be uploaded. How does this call me?
Who will be after the Netease blog? Is there a future for the blog? Some people say that the death of a blog is inevitable; some people say that as long as there is value, there is a future, and blogs are still indispensable for the long-term content of UGC production; some people are categorically, have a future, but no money.
Indeed, from a business perspective, blogs have little promise; but from a personal perspective, blogs are the best platform for shaping personal brand and influence, publishing their own independent views, and precipitating knowledge literacy. I think blogs should have a place in knowledge dissemination and the knowledge economy.
Despite entering the era of mobile Internet, I think there are still many people working on the desktop; although people have entered the fragmentation, there is still a demand for deep and long texts. Can't blogs seriously develop new products and new features? In fact, the desktop Internet still has its living space, such as complex online design, beautiful games, and online teaching, PC viewing is better. I still think that blogs can be revived through technological innovation, or they can find development opportunities through upgrading. But the blog has one thing to be clear about, and it’s absolutely impossible to keep it simple.
Video Weblog - New Era?
In fact, there has been a variant of the blog - video blog (video weblog or video blog, referred to as vlog), also known as "video weblog", is also a category of blogs, Vlog authors use images instead of text or photos, write them Personal blog, upload and share with friends. Vlog mostly records the author's personal life every day, and the theme is very wide. It can be a record of participating in a large-scale event or a collection of daily life trivia. This is the historical evolution of personal weblogs, and it also means that blogging has entered a new generation of diversification.Blog, as a kind of human civilization record form of the Internet, has been constantly evolving. Firstly, it has spawned podcasts and microblogs. Then, with the help of short video, it has evolved into Vlog, a popular creation for young people to observe, experience and record the world. In this way, the authors took pictures on the handheld device, took pictures while walking, and later completed a small “documentary” through editing and soundtrack.
At the same time, with the help of the short video platform, the watermelon video launched the “ten thousand monthly salaries” plan to support the vlog creators to realize. Can Vlog become a phenomenal product like a fast-paced hand? We will wait and see.
In any case, Vlog is not a blog, and video can't replace text. To get out of the predicament, blogs must work hard on product design, not only to abandon Web2.0 thinking but also to apply mobile product ideas. There is a lot of big v in the field of deep cultivation, writing blogs in specific fields, but changing the form and becoming a knowledge payment.
I think we should give full play to the advantages of blogs in knowledge dissemination and focus on designing a new paid product. Segmentation, gathering experts, using paid models and smart social networking to create a new product and platform for digital publishing, this may be the nirvana of blogging.
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